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EXPERIENCE

WORK EXPERIENCE

Communications Designer & Brand Specialist

Philadelphia, PA

August 2020 - Present

Brand NEW by Lauren · BTYB Express Yourself Creations 

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Contract

  • Specializing in communication design: newsletters, email blasts, brochures, logos, flyers, posters, event signage, websites, and social media graphics

  • Develop and design brand marketing and social media strategies for entrepreneurial startup companies

  • Support internal communications with account management, uniform office signage, and the creation of workflow and organizational charts

    • NOW ACCEPTING CLIENTS - Limited Availability

Marketing Coordinator

Philadelphia, PA

December 2021 - Present

Family Focus Media (Main Line Parent, Philadelphia Family, & Bucks County Parent) · Part-time

  • Main coordinator of the Membership program, Builds and refreshes Member Profile Pages in Wordpress websites.

  • Supports LOVE Award Nomination process by researching and tracking local business and nonprofit leaders' contact information, notifying them of the nomination received and introducing our brand and team.

  • Introduces Main Line Parent, Philadelphia Family, and Bucks County Parent Membership program to small business and nonprofit leaders.

  • Collaborates with Publisher on design work for yearly Guides.

  • Tracks client campaigns across our websites, email newsletters, and social media in Asana and creates campaign reach recaps for clients as needed.

  • Contributes to Event Calendars in Wordpress websites.

  • Completes administrative and organizational tasks as needed.

  • Other project work, as assigned by the Content Director and Publisher.

Rittenhouse Women's Wellness Center & Dermacenter Medical Spa

Philadelphia, PA

July 2017 - August 2021

Director of Marketing & Communication

September 2019 - August 2021

Marketing Manager

September 2017 - September 2019

Marketing Associate

July 2017 - September 2017

  • Drive creation and execution of email and text marketing campaigns including copywriting, design, segmentation and effectiveness assessment

  • Publish and distribute monthly newsletter including theme development, planning, gathering of content, topic research and design

  • Create and analyze internal surveys to develop new employee resources and identify concerns

  • Create and analyze customer-facing surveys to collect, understand and reshape patient experience

  • Design marketing collateral in all aspects of practice including brochures, posters, banners, website upkeep, logos and clothing

  • Plan and implement event strategy that includes sponsoring and presenting at health and benefits fairs, bridal expos, and other venues in alignment with business

  • Consistently develop marketing strategies around the launch of new services

  • Successful launch of Medical Cannabis branch of practice thereby expanding practice to a second location

  • Continuing expansion of practice partnerships; 40% increase over past twelve months

  • Strategize, create and publish social media on Facebook, Instagram and Twitter

  • Self-started projects include creation of practice style guide; Research, build and initiation of ‘Strive FOUR-5’ Yelp/Google review increase plan; Complete redesign of both company websites

Philly Homewatch

Philadelphia, PA

August 2020 - December 2020

Marketing Consultant and Designer

  • Developed marketing and social media strategy for entrepreneur starting new business

  • Designed homewatch business brand and marketing collateral

INTERNSHIP EXPERIENCE

Seniors Helping Seniors

Montgomery County, PA

June 2015 - August 2016

Marketing Intern

  • Initiated social media campaigns that gained the company’s first ever ratings on Google+

  • Wrote and gathered informational and entertainment blogs promoting senior issues biweekly

ADDITIONAL WORK EXPERIENCE

Bryn Mawr College

Bryn Mawr, PA

June 2015 - August 2016

Assistant Volleyball Coach

Nifty Fifty's

Folsom, PA

2016  - 2017

Server

Child Care

Glen Mills, PA

2009 - 2016

Child care provider

EDUCATION

KUTZTOWN UNIVERSITY OF PENNSYLVANIA

Bachelor's Degree

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Cum Laude

May 2017

Major: Communication Studies

Minors: Public Relations, Professional Writing, Digital Communication and New Media

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Dean’s List: Fall 2015, Fall2016, Fall 2017

PSAC Scholar Athlete: 2014 – 2016

Career Certificate Program – Kutztown University

Manager – Men’s Volleyball Team – Kutztown University

Division II Athlete – Women’s Volleyball Team – Kutztown University

PROFESSIONAL SKILLSET

Office Applications

  • Mac and PC proficient

  • MS Word, Excel and PowerPoint

  • Google applications (Docs, Sheets, Drive, etc.)

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Design Applications

  • Adobe InDesign, Illustrator and Photoshop 

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Survey Applications

  • Google Forms

  • Survey Monkey

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Clinical Practice Applications

  • eClinicalWorks EHR and scheduling system

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Website and Social Media Applications

  • Asana

  • WordPress

  • Wix

  • Joomla

  • Constant Contact

  • Hootsuite

  • NUVI Social Media Analytics software

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Offline Design

  • Fine metals jewelry making

  • Pencil, charcoal and ink drawing

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